,CRISIS ( ,MEAN+ 

#ba 

,PEOPLE 3 

,AU?OR 3 ,HAKIM ,BEY 

,TEXT 3 

,A FEW DAYS AFT] ! EV5T1 ! ,NEW ,YORK ,TIMES RAN AN 9T]E/+ >TICLE ON ! ADV]TIS+ 09DU/RY0 & ITS CRISIS4 ,NOT ONLY ZILLIONS ( DOLL>S A DAY ETC4 ETC41 BUT A WEIRD EFFECT3 SUDD5LY IT SEEMS IMPOSSIBLE TO HAVE ADV]TIS+ AT ALL4 ,IT SEEMS MASSIVELY 09APPROPRIATE0 TO MOVE PRODUCT AS P] USUAL ) %RIEK+ @& 9S9UAT+1 MOCK+ @& SNE]+1 PRURI5CE @& PEEP+2 ) HATE @& 5VY MASK$ AS FA%ION1 ) GRE$ ?9LY DISGUIS$ AS FRE$OM ( *OICE4 

,DEA? & TRAG$Y OCCUR EV]Y DAY1 EV]Y M9UTE1 NOT ONLY 9 ! =M] ,?IRD ,WORLD1 EV5 9 ,NEW ,YORK1 EV5 9 ,AM]ICA4 ,:Y HASN'T ADV]TIS+ EV] SEEM$ %AMEFUL TO ANYONE EV] BE=E8 ,! M$IA -- :I* CANNOT UTT] A S\ND )\T PUK+ UP A CLI*E -- SPEAKS N[ ( ! WAK+ ( A SLEEP+ GIANT 7MEAN+ ?AT WE WILL NO LONG] T]RORISM ETC47 -- BUT :AT WAS ?IS SLEEP8 ,& :AT DOES IT MEAN TO WAKE 9TO A FEEL+ ( %AME8 

,LA/ WEEK1 IT SEEMS WE W]E WILL+ TO ADMIT ?AT \R HI<E/ SOCIAL VALUES C\LD BE EXPRESS$ 9 PRICE CODES 7! 0M>K ( ! ,BEA/0 AS ! CRANKS SAY1 ! 0PROPHETS ( DOOM074 ,?IS WEEK1 WE FEEL %AME4 ,9 A ,TIMES 9T]VIEW A FA%ION DESIGN] EXPRESS$ D\BT ?AT H] WORK HAD ANY SIGNIFICANCE & WOND]$ IF %E C\LD GO ) IT4 

,! FA%ION 9DU/RY IS ALSO A%AM$2 ,HOLLYWOOD IS A%AM$2 EV5 ! NEWS M$IA EXPRESS$ SOME FLEET+ LONG+ = DECORUM @& DIGNITY @& DEC5CY4 

,>E WE SUPPOS$ TO FEEL ?IS %AME OV] \R TRIVIALITY1 \R MEANSPIRIT$NESS1 \R ,PO,MO IRONY1 \R CONSUM] FR5ZY1 \R HATR$ ( ! BODY & ( ALL NATURE1 \R OBSESSION ) GADGETRY @& 09=MATION01 \R DEGRAD$ POP CULTURE1 \R VAPID OR MORBID >T @& LIT1 @& SO ON @& SO ON8 -- OR %\LD WE DEF5D ALL ?IS AS 0FRE$OM0 & \R 0WAY ( LIFE08 

,\R LEAD]S >E TELL+ US TO RETURN TO NORMAL R\T9ES 7AFT] A DEC5T P]IOD ( M\RN+7 9 ! ASSURANCE ?AT !Y WILL ASSIGN SIGNIFICANCE TO ! EV5T1 !Y WILL EMBODY \R HATE @& DESIRE = REV5GE1 !Y WILL M$IATE = US ) ! =CES ( 0EVIL04 ,BUT :AT EXACTLY IS ?IS NORMAL LIFE TO CONSI/ (8 ,:Y DO WE FEEL ?IS %AME8 

,S*OOL*ILDR5 7AGA9 ACCORD+ TO ! ,TIMES7 ASK !IR TEA*]S :AT IT MEANS ?AT ! T]RORI/S W]E WILL+ TO DIE1 TO KILL !MSELVES2 & !IR TEA*]S EVADE ! QUE/ION1 SAY+ ?AT 0WE DON'T UND]/&40 ,& ! AD EXECS1 !Y DON'T UND]/& EI!R -- !Y'RE BEWILD]$4 ,AWAKE BUT CONFUS$ BY A CRISIS ( MEAN+4 ,LA/ WEEK ALL MEAN+S C\LD BE EXPRESS$ 9 T]MS ( MONEY4 ,:Y %\LD #e MURD]S *ANGE ! MEAN+ ( MEAN+8 

,A HYP]-FA%IONABLE ,ITALIAN CLO?+ COMPANY USES DEA? TO SELL ITS PRODUCTS4 ,PHOTOGRAPHS -- EV5 HUGE BILLBO>DS -- %[+ PEOPLE DY+ ( ,A,I,D,S OR WAIT+ TO BE EXECUT$ -- DESIGN$ TO SELL WOOLLY JUMP]S4 ,9 ?IS LIFE AS NORMAL8 ,%\LD WE RETURN TO IT8 

,= A FEW DAYS NO MUSIC WAS HE>D 9 ! /REETS4 ,NO ?UMP+ BASS SPEAK]S RATTL$ ! AIR1 NO *ANTS ( HATE = WOM5 @& QUE]S1 NO 0,MADISON ,AV5UE ,*OIRS0 HYMN+ ! CELE/IAL DELITES ( COMMODITIES OR VACATIONS 9 ! MID/ ( O!R PEOPLES' MIS]Y4 

,= A FEW H\RS OR DAYS !RE APPE>$ NO (FICIAL SP9 ON ! EV5T1 NO SLOGAN_/LOGO 9 ! M$IA1 NO 9T]PRETATION1 NO MEAN+4 ,WE WAT*$ ! CL\D DRIFT >\ND ! CITY1 FIR/ TO ! ,EA/ OV] ,BROOKLYN !N UP ! WE/ SIDE ( ,MANHATTAN1 F9ALLY OV] ! EA/ SIDE AS WELL4 ,) ! SMELL & ! POISON\S HAZE >\ND ! MOON CAME A NI<TM>E ABUT ! OCCULT SIGNIFICANCE ( ! CL\D3 -- ANGRY BEWILD]$ <O/S 9 A VA/ :ITE CL\D4 ,& WE BREA!D ?AT CL\D 9TO US4 ,WE'LL NEV] GET IT \T ( \R LUNGS4 ,:AT ! CL\D WANT$ WAS AN EXPLANATION1 A MEAN+4 

,BUT NEXT DAY ! SP9 WAS 91 ! M$IA HAD F\ND OR BE5 GIV5 ITS A NDR$S :O DI$ TRY+ TO SAVE !NSW] -- 0,ATTACK ,ON ,AM]ICA01 \R FRE$OM1 \R VALUES1 \R WAY ( LIFE1 C>RI$ \T BY 0C[>DS0 :O W]E NEV]!LESS NOT 0PHYSICAL C[>DS0 7AS SOME (FICIAL EXPLA9$ 9 ! ,TIMES74 ,P]HAPS !Y W]E MORAL C[>DS8 ,HE DIDN E \R FACULTY & /UD5TS ( COLO'T SAY4 

,:Y DO !Y HATE US8 ,A FEW PEOPLE HAVE ASK$ BUT RECEIV$ NO COH]5T ANSW]4 ,DO 0!Y0 HATE 0US0 BECAUSE WE USE ( #g#e.0 ( ! WORLD'S RES\RCES EV5 ?\< WE ONLY CON/ITUTE #b.0 ( ITS POPULATION8 BECAUSE WE BOMB ,BA<DAD @& ,BELGRADE )\T RISK+ EV5 ONE ,AM]ICAN LIFE8 BECAUSE WE EXPORT A VAPID SNE]+ MEANSPIRIT$ CULTURE TO ! WORLD1 VIDEO GAMES AB\T DEA?1 MOVIES AB\T DEA?1 ,T,V %[S AB\T DEA?1 COMMODITIES ?AT >E DEAD1 MUSIC ?AT KILLS ! SPIRIT8 BECAUSE WE'VE MADE ADV]TIS+ COPY \R HI<E/ >T=M8 BECAUSE WE DEF9E 0FRE$OM0 AS \R FRE$OM TO RULE @& BE RUL$ BY MONEY8 

,! POLITICIANS HAVE TOLD ?AT 0!Y0 5VY US & \R WAY ( LIFE & !RE=E WI% TO DE/ROY IT4 ,5VY -- YES1 :Y NOT8 ,! :OLE SY/EM ( GLOBAL CAPITAL IS BAS$ ON 5VY4 ,IT HAS TO BE4 ,NO 5VY1 NO DESIRE4 ,NO DESIRE1 NO REASON TO SP5D4 ,NO REASON TO SP5D1 IMPLOSION ( GLOBAL CAPITAL1 Q4E4D4 ,BUT !N :Y %\LD ! AD EXECS @& FA%ION DESIGN]S @& SPORTS TEAMS @& 5T]TA9]S FEEL ?IS /RANGE UNACC\NTABLE %AME8 

,& :Y %\LD ! T]RORI/S HAVE BE5 WILL+ TO DIE JU/ BECAUSE !Y 5VY \R WEAL? @& \R WAY ( LIFE @& \R FRE$OM TO BUY1 & SP5D1 & WA/E8 ,:AT DOES IT MEAN8 

,AFT] ! ,HOLOCAU/ 7OR ,HIRO%IMA1 OR ! ,GULAG7 C]TA9 PHILOSOPH]S SAID ?AT !RE C\LD BE NO MORE >T OR POETRY4 ,BUT !Y W]E WRONG APP>5TLY4 ,WE HAVE POETRY AGA94 ,IT MAY NOT MEAN ! SAME ?+ IT MEANT BE=E4 ,IT MAY NOT MEAN ANY?+4 ,BUT WE HAVE IT4 ,& :O C\LD HAVE DREAM$ AT ! GATE ( ,BU*5WALD OR ,TREBL9KA ?AT ONE DAY WE W\LD HAVE -- ,NIKE ADS OR SITCOMS AB\T LAWY]S8 

,IS ANY MEAN+ GO+ TO EM]GE FROM ! #i_/#a#a EV5T8 ,)\T MEAN+ TRAG$Y 5DS NOT 9 CA?>SIS BUT SIMPLY DEPRESSION1 5DLESS SORR[4 ,\R LEAD]S 0SEEK CLOSURE0 -- P]HAPS BY KILL+ MANY ,AF<AN *ILDR5 -- P]HAPS BY A NEW ,CRUSADE AGA9/ ! ,S>AC5S -- & ( C\RSE BY A RETURN TO NORMAL4 ,WE'LL %[ 0!M0 -- BY REFUS+ MEAN+4 ,WE WILL SLEEP BECAUSE IT IS \R RI<T NOT TO AWAKE TO CONFUSION @& %AME4 

,\R SLEEP WILL BE TR\BL$4 ,WE'LL HAVE TO 0SACRIFICE A FEW FRE$OMS0 TO PROTECT ,FRE$OM4 ,WE'LL HAVE TO FE> @& HATE4 ,BUT )9 A FEW WEEKS OR MON?S WE WILL HAVE BURI$ EV5 ! FE> @& HATE1 RA!R WE WILL HAVE TRANS=M$ ALL ?AT EMOTION TO ! ,IMAGE1 TO ! ,EVIL ,EYE ( ! M$IA1 \R EXT]NALIZ$ UNCONSCI\S4 ,WE'LL HAVE SITCOMS AGA9 & GANG/] RAP & >GUM5TS AB\T \R RI<T TO D[NLOAD IT ALL = FREE 9TO \R HOME COMPUT]S4 ,WE'LL GET ?OSE AIRPLANES FLY+1 ONCE AGA9 POLLUT+ 0\R0 SKIES ) NOISE @& C>C9OG5S4 ,WE'LL OV]COME \R %AME4 ,& ?AT WILL CON/ITUTE \R REV5GE4 ,?AT WILL BE \R MEAN+4 ,\R MORALITY4 

,FROM 3 ,!,AN>*I/,LIBR>Y4ORG4 

,*RONOLOGY 3 
,NOVEMB] #c1 #b 3 ,CRISIS ( ,MEAN+ -- ,PUBLICATION4 
,APRIL #b#b1 #bb 3 ,CRISIS ( ,MEAN+ -- ,ADD$4 
,JANU>Y #d1 #bbb 3 ,CRISIS ( ,MEAN+ -- ,UPDAT$4 

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