,H[ ,FACEBOOK ,*ANG$ ! ,WORLD 

,PEOPLE 3 

,AU?OR 3 ,BURN ,%IT 

,TEXT 3 

,?IS REC5T ,B,B,C DOCUM5T>Y WAS EV5 MORE GALL+ 9 ITS CONT5T ?AN 9 ITS RIDICUL\S TITLE4 ,TO CONFUSE CAUSE ) MEANS SO CLUMSILY1 & BELITTLE ! MORE-?AN COMM5DABLE A*IEVEM5TS ( ! /REET-FI<T]S1 OCCUPI]S1 9SURG5TS & 9SURRECTIONI/S ( ! ',>AB ,SPR+' BY ATTRIBUT+ ! SUCCESS ( !IR MOVEM5TS TO ,ZUCK]B]G'S 'REVOLUTION>Y' SOCIAL NETWORK4 ,FACEBOOK WAS 9DE$ A KEY TOOL 9 ORGANIZ+ ! TUMULTU\S OV]?R[ ( ,TUNISIA & ,EGYPT'S DICTATORIAL REGIMES1 BUT LET'S NOT GET C>RI$ AWAY ) ! SMUG TE*NOPHILIA4 ,FACEBOOK *ANG$ ! WORLD 9 #baa 9ASMU* AS ! TELEGRAM *ANG$ IT 9 #a#i#a#g1 ! TELEPHONE *ANG$ IT 9 #aifh & TELEVISION *ANG$ IT 9 #a#i#h#i4 

,:AT IS ! REAL IMPACT ( ! 9T]NET & FACEBOOK 9 A MORE G5]AL S5SE8 ,REAL COMMUNITY REPLAC$ BY ONL9E COMMUNITY4 ,REAL DEBATE & DISCUSSION REPLAC$ BY =UMS1 'LIKES' & Y\TUBE COMM5TS4 ,REAL LIV+ REPLAC$ ) VIC>I\S EXP]I5CES 9 ONL9E GAM+ & VIRTUAL WORLDS4 ,FACEBOOK'S POSITION 9 ALL ( ?IS IS ?AT ( ! ULTIMATE ,SIMULACRA1 ! ULTIMATE ,REPRES5TATION4 ,EA* 9DIVIDUAL IS MAPP$ ON A VA/ NETWORK ( SEP>AT$ SUBJECTS1 ) !IR [N QUIRKY 'PR(ILES' AS ! DIGITAL PROJECTIONS ( ! SELF4 ,9DIVIDUALS :O HAVE CON/RUCT$ AN IMMAT]IAL RELIEF ( !IR P]SONALITIES ONL9E1 :OSE LIV$ EXP]I5CE IS RECORD$ & LOGG$ 9 ! '/ATUSES'1 'COMM5TS'1 'LIKES'1 'ATT5D+S' & 'NOT ATT5D+S' ( FACEBOOK'S ,GR& ,SIMULATION4 

,! G5IUS ( FACEBOOK LIES 9 ! SEMBLANCE ( P>TICIPATION IT PROVIDES2 ! ABILITY ( US]S TO COMM5T1 JO9 GR\PS1 CREATE EV5TS1 ADD FRI5DS1 & *OOSE ! PR(ILE PICTURE ?AT MO/ SUITABLY REPRES5TS1 DEF9ES & EPITOMIZES !M4 ,\R LIFE/YLES >E LAID B>E 9 A SUCCESSION ( COMPUT]IZ$ IMAGES ?AT WE CAN FILT]1 CROP & TAG SO ?AT !Y TRULY 5CAPSULATE ! MOOD ( ! NI<T4 ,! FACEBOOK PR(ILE IS ! SURROGATE SELF1 ! ALT]NATIVE EGO EXPRESS$ ?R\< IMAGES4 ,CONTROLL+ & MANAG+ \R ID5TITIES1 \R [N DIGITAL UND]/UDIES4 ,SIFT+ ?R\< A DAYS-WOR? ( BANAL NEWSFE$ - A WOND]FUL SUB/ITUTE = ACTUAL CONTACT & CONV]SATION4 ,SEE+ H[ \R SEMIO-FRI5DS >E DO+ 9 !IR SECOND-LIVES4 ,! FACEBOOK M$IUM SEP>ATES US MORE ?AN IT CONNECTS US4 ,! P>TICIPATION IT (F]S IS ONLY P>TICIPATION 9 \R [N ALI5ATION4 ,IT IS A DEBAS$ SUB/ITUTE = ! ,REAL1 A MEAN+LESS COLLECTION ( DIGITIZ$ IMAGES & SIGNS ?AT M$IATE ! EXP]I5CES ( EV]YDAY LIFE4 ,VIC>I\S LIV+1 SELF-IMPROVEM5T ?R\< SELF-PROJECTION1 SECOND>Y EXP]I5CE1 9DULG+ \R T$I\S CURIOSITIES AB\T ! LIVES ( O!RS - !SE >E ! MA9 FUNCTIONS ( ! SOCIAL NETWORK4 

,ALL ?IS )\T EV5 M5TION+ ! IMPLICATIONS = P]SONAL PRIVACY OR ! HO>D+ ( DATA & 9=MATION = USE 9 M>KET RESE>*1 T>GET$ ADV]TIS+1 CONSUM] SURVEYS1 POLICE 9VE/IGATIONS & :ATEV] ELSE ,! ,CORPORATION DEEMS APPROPRIATE4 ,FACEBOOK CAN BE A USEFUL TOOL = ORGANIZATION1 BUT WE MU/ NOT EXAGG]ATE IT'S POT5TIAL AS A CATALY/ = EMANCIPATION1 RA!R WE %\LD REALIZE ITS OBVI\S LIMITS - ?AT IT IS P]HAPS ! MO/ ADVANC$ & +5I\S TE*NOLOGY ( SPECTACUL> DOM9ATION4 

,FACEBOOK PRODUCES DOCILE BODIES & DOCILE M9DS4 ,5TIRE POPULATIONS CONNECT$ 9 AB/RACTION BUT SEP>AT$ MORE ?AN EV] 9 REALITY4 ,IT IS A HI<LY-ADDICTIVE SOCIAL ANES!TIC ?AT EXEMPLIFIES ! T$IUM & SUP]FICIALITY ( LATE CAPITALISM4 ,CONSI/5T ) FACEBOOK'S GLOBAL TAKEOV]1 WE'VE SE5 ! RISE ( ! 'SLACKTIVI/S' & 'CLICKTIVI/S'1 A P>TICUL>LY OBNOXI\S BRE$ ( ACTIVI/-MILITANTS1 :O BOO/ ! RADICAL CR$5TIALS ( !IR ONL9E SELVES 7& SURELY GET A P]V]SE S5SE ( SELF-SATISFACTION7 :5 !Y ',LIKE' ! ,ROB9 ,HOOD ,TAX OR JO9 ! ',I ,HATE ,DAVID ,CAM]ON' GR\P1 *ANG+ ! WORLD ONE /EP AT A TIME1 )\T EV] LEAV+ !IR B$ROOMS4 ,SU* A BLATANTLY 9EFFECTUAL SUB/ITUTE = DIRECT ACTION & UNM$IAT$ /RUGGLE - ! ONL9E PETITION - BUT ONE ?AT PROVIDES ! APPE>ANCE ( ACTION & A V5E] ( P>TICIPATION1 & AFT] ALL1 :AT APPE>S IS GOOD & :AT IS GOOD APPE>S4 ,DISS5T IS SIGNIFI$1 ACCEPT$1 5C\RAG$1 9CORPORAT$1 COMMODIFI$ & R$UC$ TO A SIMPLE CLICK - *ANNEL$ 9TO ! CYB]-,SYMBOLIC REALM ( FACEBOOK4 

,POLITICS IS :AT HAPP5S 9 EV]YDAY LIFE4 ,FACEBOOK IS A D5IAL ( LIFE1 IT IS LIFE'S POOR SUB/ITUTE1 IT IS :AT HAPP5S :5 LIFE /OPS1 IT IS ! P9NACLE ( PO/-9DU/RIAL-CONSUM]-SPECTACUL>-CAPITALISM'S DEGRADATION ( EXI/5CE & ! P]FECT 5CAPSULATION ( \R ALI5ATION1 SEP>ATION1 M$IATION & BANALITY4 

,(F FACEBOOK & ONTO ! /REETS4 

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