,SPEE* ,AGA9/ ! ,ABUSES ( ,PUBLIC ,ADV]TIS+ 

,PEOPLE 3 

,AU?OR 3 ,WILLIAM ,MORRIS 

,TEXT 3 

      ,LET ME 9 ! FIR/ PLACE SAY ?AT ,I ?9K ! ,SOCIETY HAVE DONE ABSOLUTELY RI<T 
      9 PRESS+ ! PO9T ( ! ADV]TISEM5TS :I* DISFIGURE RURAL SC5]Y RA!R 
      ?AN MAK+ TOO MU* ( ! PO9T ( ! DISFIGUREM5T 9 T[NS4 ,AS SOON AS Y\ GET 
      ANY?+ LIKE PUBLIC OP9ION TO DESIRE SOME REASONABLE REGULATION ( ADV]TISEM5TS 
      9 ! T[NS1 !RE >E ! MUNICIPALITIES - & SOME ( !M1 LIKE \R [N ,LONDON 
      ,C\NTY ,C\NCIL1 W\LD BE V]Y ANXI\S1 ,I BELIEVE1 TO DO ALL !Y POSSIBLY C\LD TO 
      =CE PUBLIC OP9ION4 ,WE [E A DEBT ( ?ANKS TO ?AT MEMB] ( ! ,C\NTY ,C\NCIL 
      :O SUCCE$$ 9 GETT+ PASS$ ! O!R DAY A RESOLUTION TO ! EFFECT ?AT ! 
      ,LONDON ,C\NTY ,C\NCIL %\LD TAKE COGNIZANCE ( EV]Y VALUABLE PIECE ( HI/ORICAL 
      BUILD+ :I* WAS ?REAT5$ ) DE/RUCTION - A MO/ IMPORTANT RESOLUTION ,I 
      ?9K4 
     
     

      ,NEXT1 WE HAVE TO REMEMB] ?AT ! 5ORM\S MAJORITY ( ! PEOPLE ( ! C\NTRY 
      DO NOT C>E ONE /RAW AB\T NATURAL BEAUTY4 ,!Y HAVE1 ,I ALL[1 A C]TA9 SORT ( 
      PLEASURE 9 W&]+ AB\T 9 ! FIELDS & 5JOY+ ! FRE% AIR1 BUT1 AS = 
      LOOK+ AT NATURE 9 DETAIL ) ANY?+ LIKE OBS]VATION1 IT IS A FACT ?AT ! 
      GREAT] P>T ( ! PEOPLE ( ?IS C\NTRY >E 5TIRELY )\T EYES6 ,UNLESS Y\ 
      CAN USE Y\ EYES1 & UNLESS ! USE ( Y\R EYES MAKES Y\ SUFF]1 NO?+ WILL BE 
      DONE4 ,!N1 ! F>M]S >E WILL+ TO MAKE A LITTLE MONEY1 )\T REG>D TO 
      BEAUTY1 & IT MAY BE SAID !Y >E 5TITL$ TO DO ?AT4 ,9 PO9T ( FACT1 ?IS IS 
      ! POSITION3 ,WE HAVE TO GET A MAJORITY - AN EFFECTIVE MAJORITY1 :I* WILL MAKE 
      5\< NOISE AB\T ,RE=M TO GET IT C>RI$4 ,WE HAVE !N A V]Y DIFFICULT TASK 
      BE=E US1 BUT 9 ! MEANTIME IT IS WELL TO CONSID] IF WE CANNOT TO A C]TA9 
      EXT5T MITIGATE ?IS EVIL4 ,I W\LD CALL Y\R ATT5TION TO ! WISDOM - ! 
      COMM]CIAL WISDOM - ( ?IS MATT] ( ADV]TIS+4 ,9 ! FIR/ PLACE1 TAKE MY WORD 
      = IT1 IT IS ONLY UND] V]Y PECULI> CIRCUM/ANCES ?AT ADV]TIS+ EV] PAYS4 
      ,& YET1 MY FRI5DS1 ,I TELL Y\ PLA9LY1 PEOPLE ALL OV] ! C\NTRY1 9 ALL K9DS 
      ( BUS9ESSES1 SP5D 5ORM\S SUMS ( MONEY & HALF RU9 !MSELVES 9 
      ADV]TIS+1 ! RESULT ( :I* IS ?AT !Y DO NOT SELL MU* MORE4 ,! TRU? IS1 
      IT IS ONLY ON !SE TWO CONDITIONS ADV]TIS+ PAYS3 ! ?+ MU/ CO/ LITTLE OR 
      NO?+ TO MAKE1 & IT MU/ ATTRACT EV]YBODY'S MONEY4 ,! ADV]TIZ] MU/ 5T] 
      9TO A LIFE & DEA? COMPETITION ) ALL ! O!R ADV]TIZ]S4 ,A FEW SUCCE$ & 
      FL\RI%1 BUT ! GREAT] P>T GIVE 91 & ?OSE ?AT GIVE 9 - WELL1 !IR NAMES 
      APPE> 9 ! ,GAZETTE4 ,AS TO ?OSE GOODS :I* CO/ NO?+ TO MAKE & A 
      LOT TO ADV]TISE1 \<T WE NOT TO AVOID PAY+ = !M 9 H>D CA%4 ,ON ! :OLE1 
      WE HAVE A RI<T TO SEE ?AT \R MONEY1 IF WE POSSIBLY CAN1 %\LD NOT BE WA/$4 
     
     

      ,I CANNOT HELP SAY+ ?AT !RE IS NO?+ = IT BUT = US TO SL[LY BUILD UP 
      SOME K9D ( PUBLIC OP9ION :I* %ALL ALL[ US TO HAVE \R [N WAY1 & ?AT1 ( 
      C\RSE1 WILL BE A V]Y LONG JOB 9DE$4 ,9 !SE MATT]S1 ,I MU/ TELL Y\ ,I AM NOT1 
      & NEV] CAN BE1 A PRACTICAL MAN2 BUT ,I AM P]FECTLY WILL+ TO FALL 9 ) A 
      S*EME :I* HAS ! SLI<TE/ *ANCE ( SUCCESS1 & TO GIVE MY MO/ :OLE-HE>T$ 
      SUPPORT TO IT1 EV5 IF IT BE ONLY AN AD 9T]IM MEASURE4 ,?IS MATT] 
      CANNOT BE LEFT FROM DAY TO DAY3 :ILE ! GRASS IS GR[+ ! /E$ IS />V+4 
     
     

      ,MY RESOLUTION SAYS3 0,?AT IT IS A NATURAL 9T]E/ TO PROTECT RURAL SC5]Y FROM 
      DISFIGUREM5T40 ,N[ !RE >E A GREAT MANY ?+S BESIDES PLAC>DS & SO =? 
      ?AT >E P]MAN5T DISFIGUREM5TS4 ,ONE P]MAN5T DISFIGUREM5T OCCURS TO ME1 A 
      DISFIGUREM5T AT ,MAPL$URHAM1 ON ! ,?AMES1 :I* IS NO D\BT ONE ( ! MO/ 
      BEAUTIFUL SPOTS 9 ,5GL& - 9 ! WORLD4 ,!RE IS A SORT ( BANK !RE4 ,! ,GREAT 
      ,WE/]N ,RAILWAY WANT$ MORE ROOM2 IT W\LD HAVE BE5 A V]Y EASY ?+ TO GET ?AT 
      ROOM ON ! L& SIDE1 AWAY FROM ! RIV] )\T SPOIL+ ! PLACE1 BUT 9/EAD 
      ( DO+ ?IS 7:I* W\LD HAVE BE5 COMP>ATIVELY H>MLESS7 !Y PUT UP A HIDE\S 
      WALL ( BLUE BRICK1 TO ! UTT] RU9 ( ! VIEW4 ,IT WAS NOBODY'S BUS9ESS1 & IT 
      W5T BY DEFAULT4 
     
     

      ,9 TAK+ UP ?IS MATT] ( ! BO>DS ?AT >E /UCK AB\T \R FIELDS1 ,I ?9K WE 
      HAVE DONE V]Y WELL4 ,IT IS V]Y PITE\S1 :IL/ TRAVEL+ ALONG ! RAILWAY1 TO 
      SEE SOME PRETTY PIECE ( SC5]Y DISFIGUR$1 & ONE SAYS1 0,IT IS HORRIBLE2 ,I 
      CANNOT LOOK AT IT40 
     
     

      ,I ALSO ?9K ?AT ! ,BILL 9TRODUC$ 9 ! LA/ ,SESSION WAS A V]Y RI<T K9D ( 
      ,BILL TO PUT BE=E ! PUBLIC4 ,IT CONDEMN$ AS A NUISANCE ?AT :I* IT WAS WOR? 
      PEOPLE'S TIME & TR\BLE TO ABATE IF !Y POSSIBLY C\LD1 & PRACTICALLY 
      ASS]T$3 0,?AT IT IS ( NATIONAL 9T]E/ TO PROTECT RURAL SC5]Y FROM 
      UNNECESS>Y DISFIGUREM5T40 ,?AT RESOLUTION ,I MU/ CORDIALLY SYMPA?IZE )1 & 
      BEG TO SECOND4 
     
     
      ,BIBLIOGRAPHICAL ,NOTE 
     
     
       ,TITLE 
     
     

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