,*APT] #i 
,IDEOLOGY ,MAT]IALIZ$ 

,PEOPLE 3 

,AU?OR 3 ,GUY ,DEBORD 

,TEXT 3 

,*APT] #i3 ,IDEOLOGY ,MAT]IALIZ$ 

  
  

0,SELF-CONSCI\SNESS EXI/S 9 ITSELF & = ITSELF ONLY 9S(> AS IT EXI/S 9 & = ANO!R SELF-CONSCI\SNESS2 ?AT IS1 IT EXI/S ONLY BY BE+ RECOGNIZ$ & ACKN[L$G$40  
  
  

,HEGEL1 ,! ,PH5OM5OLOGY ( ,SPIRIT  

#bab 

  

,IDEOLOGY IS ! 9TELLECTUAL BASIS ( CLASS SOCIETIES )9 ! CONFLICTUAL C\RSE ( HI/ORY4 ,IDEOLOGICAL EXPRESSIONS HAVE NEV] BE5 PURE FICTIONS2 !Y REPRES5T A DI/ORT$ CONSCI\SNESS ( REALITIES1 & AS SU* !Y HAVE BE5 REAL FACTORS ?AT HAVE 9 TURN PRODUC$ REAL DI/ORT+ EFFECTS4 ,?IS 9T]CONNECTION IS 9T5SIFI$ ) ! ADV5T ( ! SPECTACLE -- ! MAT]IALIZATION ( IDEOLOGY BR\<T AB\T BY ! CONCRETE SUCCESS ( AN AUTONOMIZ$ SY/EM ( ECONOMIC PRODUCTION -- :I* VIRTUALLY ID5TIFIES SOCIAL REALITY ) AN IDEOLOGY ?AT HAS REMOLD$ ALL REALITY 9 ITS [N IMAGE4 

#bac 

  

,ONCE IDEOLOGY -- ! AB/RACT WILL TO UNIV]SALITY & ! ILLUSION ASSOCIAT$ ) ?AT WILL -- IS LEGITIMIZ$ BY ! UNIV]SAL AB/RACTION & ! EFFECTIVE DICTATOR%IP ( ILLUSION ?AT PREVAIL 9 MOD]N SOCIETY1 IT IS NO LONG] A VOLUNT>I/IC /RUGGLE ( ! FRAGM5T>Y1 BUT ITS TRIUMPH4 ,IDEOLOGICAL PRET5SIONS TAKE ON A SORT ( FLAT1 POSITIVI/IC PRECISION3 !Y NO LONG] REPRES5T HI/ORICAL *OICES1 !Y >E ASS]TIONS ( UND5IABLE FACTS4 ,! P>TICUL> NAMES ( IDEOLOGIES ?US T5D TO DISAPPE>4 ,! SPECIFICALLY IDEOLOGICAL =MS ( SY/EM-SUPPORT+ LABOR >E R$UC$ TO AN 0EPI/EMOLOGICAL BASE0 ?AT IS ITSELF PRESUM$ TO BE BEYOND IDEOLOGY4 ,MAT]IALIZ$ IDEOLOGY HAS NO NAME1 JU/ AS IT HAS NO =MULATABLE HI/ORICAL AG5DA4 ,:I* IS ANO!R WAY ( SAY+ ?AT ! HI/ORY ( DIFF]5T IDEOLOGIES IS OV]4 

#bad 

  

,IDEOLOGY1 :OSE :OLE 9T]NAL LOGIC L$ T[>D :AT ,MANNHEIM CALLS 0TOTAL IDEOLOGY0 -- ! DESPOTISM ( A FRAGM5T IMPOS+ ITSELF AS PSEUDOKN[L$GE ( A FROZ5 TOTALITY1 AS A TOTALIT>IAN WORLDVIEW -- HAS REA*$ ITS CULM9ATION 9 ! IMMOBILIZ$ SPECTACLE ( NONHI/ORY4 ,ITS CULM9ATION IS ALSO ITS DISSOLUTION 9TO SOCIETY AS A :OLE4 ,:5 ?AT SOCIETY ITSELF IS CONCRETELY DISSOLV$1 IDEOLOGY -- ! F9AL IRRATIONALITY /&+ 9 ! WAY ( HI/ORICAL LIFE -- MU/ ALSO DISAPPE>4 

#bae 

  

,! SPECTACLE IS ! ACME ( IDEOLOGY BECAUSE IT FULLY EXPOSES & MANIFE/S ! ESS5CE ( ALL IDEOLOGICAL SY/EMS3 ! IMPOV]I%M5T1 5SLAVEM5T & NEGATION ( REAL LIFE4 ,! SPECTACLE IS ! MAT]IAL 0EXPRESSION ( ! SEP>ATION & E/RANGEM5T BETWE5 MAN & MAN40 ,! 0NEW P[] ( DECEPTION0 CONC5TRAT$ 9 IT IS BAS$ ON ! PRODUCTION SY/EM 9 :I* 0AS ! MASS ( OBJECTS 9CREASES1 SO DO ! ALI5 P[]S TO :I* MAN IS SUBJECT$40 ,?IS IS ! SUPREME /AGE ( AN EXPANSION ?AT HAS TURN$ NE$ AGA9/ LIFE4 0,! NE$ = MONEY IS ?US ! REAL NE$ CREAT$ BY ! MOD]N ECONOMIC SY/EM1 & ! ONLY NE$ IT CREATES0 7,ECONOMIC & ,PHILOSOPHICAL ,MANUSCRIPTS74 ,HEGEL'S *>ACT]IZATION ( MONEY AS 0! SELF-MOV+ LIFE ( :AT IS DEAD0 7,J55S] ,REALPHILOSOPHIE7 HAS N[ BE5 EXT5D$ BY ! SPECTACLE TO ALL SOCIAL LIFE4 

#baf 

  

,9 CONTRA/ TO ! PROJECT \TL9$ 9 ! 0,!SES ON ,FEU]BA*0 7! REALIZATION ( PHILOSOPHY 9 A PRAXIS TRANSC5D+ ! OPPOSITION BETWE5 IDEALISM & MAT]IALISM71 ! SPECTACLE PRES]VES ! IDEOLOGICAL FEATURES ( BO? MAT]IALISM & IDEALISM1 IMPOS+ !M 9 ! PSEUDOCONCRET5ESS ( ITS UNIV]SE4 ,! CONTEMPLATIVE ASPECT ( ! OLD MAT]IALISM1 :I* CONCEIVES ! WORLD AS REPRES5TATION & NOT AS ACTIVITY -- & :I* ULTIMATELY IDEALIZES MATT] -- IS FULFILL$ 9 ! SPECTACLE1 :]E CONCRETE ?+S >E AUTOMATIC MA/]S ( SOCIAL LIFE4 ,CONV]SELY1 ! DREAM$ ACTIVITY ( IDEALISM IS ALSO FULFILL$ 9 ! SPECTACLE1 ?R\< ! TE*NICAL M$IATION ( SIGNS & SIGNALS -- :I* ULTIMATELY MAT]IALIZE AN AB/RACT IDEAL4 

#bag 

  

,! P>ALLEL BETWE5 IDEOLOGY & S*IZOPHR5IA DEMON/RAT$ 9 ,GABEL'S ,FALSE ,CONSCI\SNESS %\LD BE CONSID]$ 9 ! CONTEXT ( ?IS ECONOMIC MAT]IALIZATION ( IDEOLOGY4 ,SOCIETY HAS BECOME :AT IDEOLOGY ALREADY WAS4 ,! REPRESSION ( PRACTICE & ! ANTIDIALECTICAL FALSE CONSCI\SNESS ?AT RESULTS FROM ?AT REPRESSION >E IMPOS$ AT EV]Y MOM5T ( EV]YDAY LIFE SUBJECT$ TO ! SPECTACLE -- A SUBJECTION ?AT SY/EMATICALLY DE/ROYS ! 0FACULTY ( 5C\NT]0 & REPLACES IT ) A SOCIAL HALLUC9ATION3 A FALSE CONSCI\SNESS ( 5C\NT]1 AN 0ILLUSION ( 5C\NT]40 ,9 A SOCIETY :]E NO ONE CAN ANY LONG] BE RECOGNIZ$ BY O!RS1 EA* 9DIVIDUAL BECOMES 9CAPABLE ( RECOGNIZ+ HIS [N REALITY4 ,IDEOLOGY IS AT HOME2 SEP>ATION HAS BUILT ITS [N WORLD4 

#bah 

  

0,9 CL9ICAL DESCRIPTIONS ( S*IZOPHR5IA10 SAYS ,GABEL1 0! DIS9TEGRATION ( ! DIALECTIC ( TOTALITY 7) DISSOCIATION AS ITS EXTREME =M7 & ! DIS9TEGRATION ( ! DIALECTIC ( BECOM+ 7) CATATONIA AS ITS EXTREME =M7 SEEM CLOSELY 9T]RELAT$40 ,IMPRISON$ 9 A FLATT5$ UNIV]SE B\ND$ BY ! SCRE5 ( ! SPECTACLE ?AT HAS 5?RALL$ HIM1 ! SPECTATOR KN[S NO ONE BUT ! FICTITI\S SPEAK]S :O SUBJECT HIM TO A ONE-WAY MONOLOGUE AB\T !IR COMMODITIES & ! POLITICS ( !IR COMMODITIES4 ,! SPECTACLE AS A :OLE S]VES AS HIS LOOK+ GLASS4 ,:AT HE SEES !RE >E DRAMATIZATIONS ( ILLUSORY ESCAPES FROM A UNIV]SAL AUTISM4 

#bai 

  

,! SPECTACLE OBLIT]ATES ! B\ND>IES BETWE5 SELF & WORLD BY CRU%+ ! SELF BESIEG$ BY ! PRES5CE-ABS5CE ( ! WORLD4 ,IT ALSO OBLIT]ATES ! B\ND>IES BETWE5 TRUE & FALSE BY REPRESS+ ALL DIRECTLY LIV$ TRU? B5EA? ! REAL PRES5CE ( ! FALSEHOOD MA9TA9$ BY ! ORGANIZATION ( APPE>ANCES4 ,9DIVIDUALS :O PASSIVELY ACCEPT !IR SUBJECTION TO AN ALI5 EV]YDAY REALITY >E ?US DRIV5 T[>D A MADNESS ?AT REACTS TO ?IS FATE BY RESORT+ TO ILLUSORY MAGICAL TE*NIQUES4 ,! ESS5CE ( ?IS PSEUDORESPONSE TO AN UNANSW]ABLE COMMUNICATION IS ! ACCEPTANCE & CONSUMPTION ( COMMODITIES4 ,! CONSUM]'S COMPULSION TO IMITATE IS A TRULY 9FANTILE NE$1 CONDITION$ BY ALL ! ASPECTS ( HIS FUNDAM5TAL DISPOSSESSION4 ,AS ,GABEL PUTS IT 9 DESCRIB+ A QUITE DIFF]5T LEVEL ( PA?OLOGY1 0! ABNORMAL NE$ = REPRES5TATION COMP5SATES = AN AGONIZ+ FEEL+ ( BE+ AT ! M>G9 ( EXI/5CE40 

#bb 

  

,9 CONTRA/ TO ! LOGIC ( FALSE CONSCI\SNESS1 :I* CANNOT TRULY KN[ ITSELF1 ! SE>* = CRITICAL TRU? AB\T ! SPECTACLE MU/ ALSO BE A TRUE CRITIQUE4 ,IT MU/ /RUGGLE 9 PRACTICE AMONG ! IRRECONCILABLE 5EMIES ( ! SPECTACLE1 & ADMIT ?AT IT IS NO?+ )\T !M4 ,BY RU%+ 9TO SORDID RE=MI/ COMPROMISES OR PSEUDOREVOLUTION>Y COLLECTIVE ACTIONS1 ?OSE DRIV5 BY AN AB/RACT DESIRE = IMM$IATE EFFECTIV5ESS >E 9 REALITY OBEY+ ! RUL+ LAWS ( ?\<T1 ADOPT+ A P]SPECTIVE ?AT CAN SEE NO?+ BUT ! LATE/ NEWS4 ,9 ?IS WAY DELIRIUM REAPPE>S 9 ! CAMP ?AT CLAIMS TO BE OPPOS+ IT4 ,A CRITIQUE SEEK+ TO GO BEYOND ! SPECTACLE MU/ KN[ H[ TO WAIT4 

#bba 

  

,! SELF-EMANCIPATION ( \R TIME IS AN EMANCIPATION FROM ! MAT]IAL BASES ( 9V]T$ TRU?4 ,?IS 0HI/ORIC MISSION ( E/ABLI%+ TRU? 9 ! WORLD0 CAN BE C>RI$ \T NEI!R BY ! ISOLAT$ 9DIVIDUAL NOR BY ATOMIZ$ & MANIPULAT$ MASSES1 BUT ONLY & ALWAYS BY ! CLASS ?AT IS ABLE TO DISSOLVE ALL CLASSES BY R$UC+ ALL P[] TO ! DE-ALI5AT+ =M ( REALIZ$ DEMOCRACY -- TO C\NCILS 9 :I* PRACTICAL !ORY V]IFIES ITSELF & SURVEYS ITS [N ACTIONS4 ,?IS IS POSSIBLE ONLY :5 9DIVIDUALS >E 0DIRECTLY L9K$ TO UNIV]SAL HI/ORY0 & DIALOGUE >MS ITSELF TO IMPOSE ITS [N CONDITIONS4 

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