,Y\R ,CONSUM] ,*OICES ,WON'T ,SAVE ! ,PLANET 

,PEOPLE 3 

,AU?OR 3 ,COLLECTIVE ,ACTION 

,TEXT 3 

,SURELY IF WE W]E ALL MORE COMMITT$ TO BUY+ GRE51 FAIR TRADE1 OR E?ICALLY PRODUC$ PRODUCTS1 !RE W\LD BE LESS 5VIRONM5TAL & ECONOMIC EXPLOITATION 9 ! WORLD1 RI<T8 

,! IDEA ?AT \R CONSUM] *OICES >E 'VOTES' = ! K9D ( WORLD WE WANT TO LIVE 9 IS A P[]FUL ONE1 BUT IT IS AN IDEA ?AT IS GRAVELY MI/AK54 

,\R CURR5T ECONOMIC SY/EM1 CAPITALISM1 IS EAT+ AWAY AT ! ECOLOGICAL BASIS ( \R EXI/5CE1 :IL/ EXPLOIT+ & DOM9AT+ ! LIVES ( BILLIONS ( PEOPLE4 ,?IS DE/RUCTION1 DOM9ATION & EXPLOITATION IS DRIV5 NOT BY CONSUM] *OICES1 BUT BY ! LOGIC ( CAPITAL ACCUMULATION4 

,ALL BUS9ESSES >E CONFRONT$ BY ! NE$ TO REMA9 PR(ITABLE4 ,BUS9ESSES ?AT DO NOT G5]ATE A HEAL?Y RETURN ON 9VE/M5T WILL SOON GO BANKRUPT & BE REPLAC$ BY ?OSE 5T]PRISES ?AT >E PR(ITABLE4 ,BUT IT IS NOT 5\< TO SIMPLY BE PR(ITABLE1 ALL BUS9ESSES >E 9 COMPETITION TO A*IEVE EV] GREAT] 9VE/M5T & PR(IT4 ,CAPITALI/S 9VE/ !IR MONEY 9 5T]PRISES BAS$ ON !IR UND]/&+ ( :AT WILL DELIV] ! HI<E/ RETURN1 :IL/ BUS9ESSES SEEK BIGG] RETURNS BY A*IEV+ GREAT] M>KET %>E4 ,!Y A*IEVE GREAT] M>KET %>E BY L[]+ PRICES1 SELL+ MORE1 & DRIV+ !IR COMPETITION \T ( ! M>KET4 ,IT IS ?IS PROCESS ?AT DRIVES CAPITALI/ 5T]PRISES TO CONSUME L>G] & L>G] QUANTITIES ( RES\RCES1 9 ORD] TO PRODUCE MORE1 & SELL MORE1 :IL/ PAY WORK]S LESS4 

,! LOGIC ( E?ICAL CONSUM]ISM ASSUMES ?AT ! DE/RUCTIVE WA/E ( CAPITALISM IS CAUS$ BY ! DEM&S MADE BY CONSUM]S 7MO/ ( :OM >E 9 TURN WORK]S74 ,! >GUM5T GOES ?AT IT IS \R DESIRE = MORE /UFF ?AT HAS PU%$ CAPITALI/ FIRMS TO PRODUCE 9 EV] GREAT] QUANTITIES1 & AT EV] L[] CO/S NO MATT] ! ECOLOGICAL OR HUMAN IMPACT4 ,?IS ASSUMPTION IS 9CORRECT4 

,CAPITALISM IS DRIV5 T[>DS EXPANSION1 IRRESPECTIVE ( ! LEVEL ( DEM& ?AT EXI/S = ! GOODS & S]VICES ?AT CAPITALI/ 5T]PRISES PRODUCE4 ,IT IS = ?IS REASON ?AT CAPITALI/S FIR/ *AS$ NEW M>KETS = !IR GOODS 7& NEW S\RCES ( RAW MAT]IALS7 ACROSS ! GLOBE4 ,CAPITALISM N[ EMBRACES ! 5TIRE WORLD 9 :AT IS1 MORE OR LESS1 ONE CAPITALI/ ECONOMIC SY/EM4 

,DESPITE ! FACT ?AT CAPITALISM N[ EMBRACES ! GLOBE1 ! LOGIC ( CAPITALI/ EXPANSION REMA9S UN*ANG$4 ,9DIVIDUAL CAPITALI/ 5T]PRISES MU/ /RIVE TO PRODUCE GREAT] LEVELS ( PR(IT1 OR !Y WILL BE REPLAC$ BY ?OSE ?AT DO4 ,:5EV] CAPITALISM AS A :OLE IS NOT GR[+1 IT IS 9 CRISIS4 ,9 ORD] TO CONT9UE CLE>+ ! M>KET PLACE ( ?IS OV]-ABUNDANCE ( PRODUCTION1 CAPITALI/ 5T]PRISES 5GAGE 9 A CONT9UAL PROCESS ( 9V5T+ & MANUFACTUR+ NEW NE$S & NEW WANTS AMONG CONSUM]S4 ,!RE IS EV5 A :OLE 9DU/RY ?AT SPECIALIZES 9 ?IS PRACTICE2 IT IS CALL$ M>KET+4 

,! DECISION BY A M9ORITY ( PEOPLE TO BUY ?IS TYPE ( PRODUCT OV] ?AT TYPE ( PRODUCT WILL NOT *ALL5GE ! ACCUMULATIVE LOGIC ( CAPITAL4 ,IT IS CAPITALISM'S DRIVE T[>D P]PETUAL GR[? ?AT IS CONSUM+ ! ECOLOGICAL BASIS ( \R CONT9U$ EXI/5CE4 

,BUT CAPITALI/S LOVE ! LOGIC ( E?ICAL CONSUM]ISM4 ,:5 A CONC]N$ GR\P OR ,N,G,O CALLS = A BOYCOTT ( ?IS OR ?AT PRODUCT OR PRACTICE1 CAPITALI/ 5T]PRISES CAN PR(IT FROM SELL+ US ! GRE5]1 MORE E?ICAL ALT]NATIVE AT A HI<] PRICE6 ,! 0MORE E?ICAL ALT]NATIVE0 IS R>ELY BETT] ?AN A GRE5WA% ?AT S]VES TO IMPROVE CORPORATE IMAGE & ASSUAGE MIDDLE CLASS GUILT :IL/ DO+ LITTLE TO *ANGE UND]LY+ PRACTICES 9 PRODUCTION4 ,! WEAL?IE/ MAY HAVE BE5 SOLD ! IMAGE ( SOCIAL GOOD1 BUT ! BULK ( US CAN DO LITTLE O!R ?AN PUT FOOD ON \R TABLES & CLO!S ON \R BACKS AT ! *EAPE/ POSSIBLE PRICES4 

,A P>TICUL>LY P]NICI\S /R& ( E?ICAL CONSUM]ISM IS EXPRESS$ 9 RELATION TO CLIMATE *ANGE & 5]GY CONSUMPTION4 ,?OSE WEAL?Y 5\< TO AF=D 0GRE5 5]GY01 SOL> PANELS1 OR H\SEHOLD LI?IUM BATT]Y >RAYS GLEEFULLY F9ANCE WA/EFUL NEW 9DU/RIES4 ,! WEAL?Y 5\< ECO-W>RIORS !N TURN !IR NOSES UP AT ! DE/RUCTIVE '*OICES' ( ! GREAT MASS ( PEOPLE JU/ /RUGGL+ TO MA9TA9 ACCESS TO HEAT+1 COOK+ & LI<T FROM ANY AVAILABLE 5]GY S\RCE4 

,EV5 AS L>G] NUMB]S ( ! MIDDLE CLASS 9 ! DEVELOP$ WORLD P\R MONEY 9TO 0CLEAN 5]GY01 !Y DON'T SOMEH[ R$UCE ! CONSUMPTION ( COAL1 OIL OR GAS4 ,L[] DEM& = NONR5EWABLE 5]GY L[]S ! PRICE ( COAL1 GAS & OIL 9PUTS1 :I* IS READILY SUCK$ UP BY 9DU/RIES ?AT WILL ALWAYS CONSUME ! *EAPE/ AVAILABLE 5]GY S\RCE1 OR BE REPLAC$ BY ! MANUFACTUR] ?AT DOES4 

,E?ICAL CONSUM]ISM IS WORSE ?AN USELESS4 ,! FALSE *OICE ( 0E?ICAL CONSUMPTION0 GIVES ?OSE FIRMS MO/ EXPOS$ TO ! RISKS ( CONSUM] BACKLA% A READY S\RCE ( GRE5 WA%1 & IT PROVIDES NEW OPPORTUNITIES TO SELL 0E?ICAL0 PRODUCTS AT HI<] PRICES4 ,:IL/ DO+ ?IS1 0E?ICAL CONSUM]ISM0 DIV]TS ATT5TION AWAY FROM ! DYNAMIC ?AT IS DE/ROY+ \R 5VIRONM5T1 EXPLOIT+ WORK]S1 & WA/+ RES\RCES4 ,CAPITALISM REQUIRES & IS DRIV5 T[>DS CEASELESS1 UN5D+1 ECONOMIC GR[?4 ,?IS REQUIRES EV] AN EXP&+ CONSUMPTION ( ! E>?'S RES\RCES1 ! PRODUCTION & SALE ( EV] MORE PRODUCTS1 & ! SUBORD9ATION ( ! MASS ( ! WORLD'S POPULATION4 

,I FULLY UND]/& & ACCEPT :Y PEOPLE ) ! ABILITY TO DO SO MI<T WI% TO M9IMIZE ! IMPACT ?AT !IR CONSUMPTIVE *OICES HAVE ( ! PLANET1 ON ! 5VIRONM5T1 OR ON WORK+ CONDITIONS4 ,BUT WE CANNOT SIMPLY 5D SWEAT%OPS1 OR ! BURN+ ( FOSSIL FUELS1 OR DE/RUCTIVE AGRICULTURAL PRACTICES1 BY BOYCOTT+ ?IS OR ?AT PRODUCT4 ,IF WE >E TO SAVE A PLANET WOR? LIV+ ON1 WE HAVE TO 5D AN ECONOMIC SY/EM ?AT IS MAK+ \R PLANET UNLIVABLE4 

7,S\RCE3 ,RETRIEV$ ON ,NOVEMB] #b#c1 #baf FROM WEB4>*IVE4ORG47 

,FROM 3 ,!,AN>*I/,LIBR>Y4ORG4 

,*RONOLOGY 3 
,JANU>Y #a#g1 #bbb 3 ,Y\R ,CONSUM] ,*OICES ,WON'T ,SAVE ! ,PLANET -- ,ADD$4 

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